Media exposure can be tracked in a variety of ways, EXCEPT:
a. Clipping services
b. Baseline and follow-up surveys
c. Tear sheets with ads
d. List of when radio spots were aired
b
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Which of the following answers best represents a value statement for an informative presentation on fire ants?
a. I want to familiarize audience members with the external anatomy of fire ants. b. Besides inflicting painful, sometimes deadly, stings, fire ants can eat up your garden, damage your home, and harm your pets and local wildlife. c. Fire ants have an integument, a head, a thorax, and an abdomen. d. Fire ants are dangerous. e. A tour of the fire ant's external anatomy will help you understand why fire ants are so hard to exterminate.
Which of the follow is all important in a comedy?
a. pacing b. tone c. physical humor d. verbal wit