When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as
A) a primary public
B) an intervening public
C) a latent public
D) an aware public
E) a secondary public
Answer: B
Communication & Mass Media
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Muckraking is
A) offering discount rates to advertisers. B) an early term for investigative reporting. C) an outdated term for unscrupulous advertising. D) seeking revenue from auxiliary sources.
Communication & Mass Media
Which of the following is NOT a component of public relations?
A) government affairs B) financial audits C) special events D) issues management E) community relations
Communication & Mass Media