The term "bubble" refers to ___________________________________
A) inflated value of DVDs in the 1990s
B) the inflated budget for the average summer blockbuster
C) the amount of time between a film's theatrical release and the time when it's available for home viewing
D) the marketing strategy of using websites and viral marketing to advertise a film
C
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At least six types of attention-gaining strategies were discussed in the text. Name at least
three of them, providing examples of each type. Which one(s) would you be most likely to use and why? Which ones would you probably not use and why not? What will be an ideal response?
If you believe some situations call for stretching the truth or being deceptive because of the circumstances, you likely adhere to what kind of an ethical standard?
a. moral b. absolute c. developmental d. relative