A company that sells only multigrain, low-calorie bread should use a(n) ________ targeting strategy.

A. micromarketing
B. concentrated
C. differentiated
D. undifferentiated
E. mass

B. concentrated

Business

You might also like to view...

McConachie’s incremental annual after-tax operating cash flow is closest to:

McConachie Company is considering the purchase of a new 400-ton stamping press. The press costs $360,000, and an additional $40,000 is needed to install it. The press will be depreciated straight-line to zero over a five-year life. The press will generate no additional revenues, but it will reduce cash operating expenses by $140,000 annually. The press will be sold for $120,000 after five years. An inventory investment of $60,000 is required during the life of the investment. McConachie is in the 40 percent tax bracket. A. $116,000. B. $124,000. C. $140,000

Business

A person who rates as being high in Machiavellianism would use any means to accomplish a task

Indicate whether the statement is true or false.

Business