A living will is a simple legal document in which individuals specify their preferences if they become mentally or physically disabled

The purpose of market segmentation is to:

a. change consumer attitudes and beliefs toward a product. b. divide a market into submarkets of equal size that have equal number of customers in each. c. group a large number of markets together, enabling a company to serve them simultaneously. d. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

A letter of application is a(n) ________ sent to a prospective employer

A) routine message B) persuasive message C) goodwill message D) FYI message E) claim message