According to researchers, what steps can improve the likelihood of starting a buzz?
What will be an ideal response?
The steps that can improve the likelihood of starting a buzz include:
• Identify influential individuals and companies and devote extra effort to them.
• Supply key people with product samples.
• Work through community influentials.
• Develop word-of-mouth referral channels to build business.
• Provide compelling information that customers want to pass along.
Business
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