How did the VantagePoint campaign reach out to investors?
What will be an ideal response?
They created investor materials that highlighted firm capabilities and team expertise, and provided an overview of investment opportunities and projected return on investment to potential investors. They also developed a speaker’s bureau focused on keynote and panel opportunities that featured VP executives.
Communication & Mass Media
You might also like to view...
Audience orientation is
a. understanding what brings the people together. b. understanding the listener's point of view. c. gathering research material for the audience. d. gathering demographic information about the audience.
Communication & Mass Media
The chain strategy is also known as the contingency strategy.
Answer the following statement true (T) or false (F)
Communication & Mass Media