Why was a high-profile ad chosen for the 84 Lumber campaign?

What will be an ideal response?

The hope was that this high-profile ad would help create a halo effect, where people at all levels and across all industries began to look at 84 Lumber as an employer of choice.

Communication & Mass Media

You might also like to view...

Certain people tend to work harder in the presence of others. What is this phenomenon called?

a) Social facilitatio b) Groupthink c) Social loafing d) Social presence

Communication & Mass Media

Which of the following is not listed as a factor in emotional intelligence?

A. Being self-aware B. Handling relationships C. Having the ability and desire to self-disclose D. Motivating yourself

Communication & Mass Media