All interviewers should use the same format and conventions to record the interviews, but should alter their way of editing completed interviews to ensure variety and coverage

When managers attempt to standardize their international marketing program, they can expect ________

A) diminished efficiency B) cost reduction C) brand dilution D) very high profit margins

Which of the following is a set of rules for promoting consistency in the naming of database objects?

A) Naming Conventions B) Procedures C) ERDs D) Attributes