The goal of guerrilla marketing tactics is to
a. Develop exhibitive advertising
b. Place advertising in every popular media with high frequency
c. Generate buzz and earned media coverage
d. Saturate a mass market using viral memes
c. Generate buzz and earned media coverage
Communication & Mass Media
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Explain why the subjects you need to know may be considered self-generated topics. Give an example of such a topic
What will be an ideal response?
Communication & Mass Media
You provide half a dozen instances of bad behavior by the local police. Based on this behavior, you conclude that the police need better supervision. This is a(n)
A. emotive proof. B. deductive argument. C. ethical proof. D. inductive argument.
Communication & Mass Media