If a company's marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the product as a(n):

What is the customer retention for a company given an average customer life of two years?

A) 40% B) 50% C) 75% D) 80% E) 100%

Which of the following is NOT a predicted direction for marketing in the coming years?

A) the demise of precision marketing and rise of mass marketing B) the demise of the marketing department and the rise of holistic marketing C) the demise of marketing intuition and the rise of marketing science D) the demise of manual marketing and the rise of both automated and creative marketing E) the demise of free-spending marketing and the rise of ROI marketing