What are the sales-oriented PR tactics that organizations can use to boost sales of their products?
What will be an ideal response?
Sales-oriented PR tactics include SEO -enabled press releases (press releases with embedded relevant search
keywords), creating message platforms (aiding sales through consistent messaging), and company-created content
(such as brochures and annual reports). Some public relations agencies also participate in lobbying efforts to
influence or change public policy in a way that benefits sales (or at least prevents new legislation that could reduce
sales). For example, cellular phone companies actively lobbied Congress not to pass restrictive cell phone
legislation for drivers.
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Creative public relations can affect public awareness at a fraction of the cost of advertising
Indicate whether the statement is true or false
Managing and cultivating diverse teams is facilitated by first encouraging team members to ________
A) understand each other's culture before dealing with the tasks at hand B) jump into the task allowing the team members to react and adapt to each other C) allow team members to deal with the fellows as they would in their own culture D) establish strict rules on how the task will be performed