When a public relations professional and her team project the hits a website will receive based on competitive data, they are doing which of the following?

A) establishing objectives
B) determining criteria
C) determining benchmarks
D) selecting a measurement tool

C

Business

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A__________channel enables a consumer to return a product when it reaches the end of its useful life

Fill in the blanks with correct word.

Business

An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines

Indicate whether the statement is true or false

Business