According to communication researchers Everett Rogers, people who are eager to try new ideas are called

A) laggards.
B) enthusiastic.
C) late adopters.
D) innovators.
E) mavericks.

Answer: D

Communication & Mass Media

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The following is an example of what kind of lead: "The National Weather Service has just issued a flash flood warning for Warren County...and police are evacuating students at Warren High School because it's in a low-lying area."

a) Softy lead b) Linking (Umbrella) lead c) Breaking news lead d) Boomerang lead

Communication & Mass Media

Xerox, Procter and Gamble, Volvo, and General Electric have introduced self ?managing teams, with a successive rise in productivity of __________

a. 5–10% b. 10–25% c. 25–40% d. 40–50%

Communication & Mass Media