Customer closeness engenders loyalty
Indicate whether the statement is true or false
TRUE
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A representative from a computer manufacturer calls on Bruce with the intent of equipping the entire legal staff including both attorneys and paralegals with a new model tablet computer
The rep, Samantha, explains that if the entire staff is equipped with this line of computers, productivity will increase by at least 15 percent, based on experience with other legal firms. Bruce is a little skeptical of these productivity gains, yet he is willing to listen because part of his responsibility is to enhance the firm's efficiency. Samantha invites Bruce to dinner to discuss business. During dinner, Samantha mentions casually that her company treats decision makers very well. How should Bruce handle this situation? A) Ask if any kickback Samantha might have in mind could also be shared with his boss. B) Request immediately that their conversation be kept strictly confidential. C) Explain to Samantha that his law firm makes purchasing decisions strictly on the merits of the product or service. D) Ask Samantha what she means by "treats decision makers very well" before discussing the possible purchase of tablet computers any further.
Which of the following is NOT a factor when making a project selection decision?
A) End-user development B) List of ongoing projects C) Current organizational environment D) Perceived and real needs