In anticipating union bargaining proposals, management can consider all the following factors except
A) Recent negotiations settlements.
B) Reviewing the proceedings of a national union's convention.
C) Collective bargaining agreements negotiated by other firms in the same geographical region.
D) Potential future grievances.
E) Gathering information from formal information sources.
D
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In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs
A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension
Which of the following is true about joint venturing?
A) Management contracting is highly risky for the domestic firm. B) Contract manufacturing gives significant control to the domestic firm. C) Licensing is a highly complex method for entering global markets. D) A host country partner is necessary for selling or marketing products. E) Companies are required to invest in the construction of foreign-based facilities.