Personal defenses are effective against all holders, whether or not the holder is a holder in due

A decision tree is considered particularly useful in

a. evaluating costs over the life of a project. b. making a sequence of decisions. c. estimating the length of time required to achieve given return on investment. d. determining when to drop a product line.

The overall purpose of the marketing plan is to:

A) enable managers to stay in touch with key aspects of business environment. B) act as a guideline when performing the final audit. C) serve as the mandatory document to be produced when registering a business. D) serve as the primary source of a company's financial information.