Which of the following is a major data issue?

In order to span all of the media types available to a company's target audiences,

A) a firm's connector list needs to be diverse. B) advertising campaigns must use every medium to reach an audience. C) companies should be prepared to spend much more money than on traditional advertising. D) firms need to focus primarily on building lists of non-media connectors. E) marketers have to make personal fact-finding visits to every media outlet.

A manager has received an analysis of several cities being considered for a new order fulfillment center (warehouse) for Shop at Home Network. The scores (scale is 10 points = best) are contained in the table below

a. If the manager weights the factors equally, how would the locations be ranked? b. If transportation costs and operating costs are given weights that are double the weights of the others, should the locations be ranked differently? Location Factor W X Y Z Business services 7 9 5 4 Community services 5 7 6 7 Real estate cost 7 3 8 6 Construction costs 8 6 6 5 Operating costs 5 4 7 6 Business taxes 6 9 6 4 Transportation costs 8 6 7 8