Which of the following strategies will be most successful in restoring a company’s image when dealing with a concerned audience?
a) corrective action
b) attack the accuser
c) provocation
d) differentiation
ANS: a
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Studies on politeness have shown which of the following?
a. Women's speech is more polite than men's speech. b. Men use more indirect statements when making requests than women do. c. Cultures are virtually the same regarding how they define politeness. d. Indirect statements are always viewed negatively.
Studies have found that public speakers will usually be more persuasive when they
A. speak slightly slower than normal when delivering the speech. B. state evidence without drawing explicit conclusions from it. C. avoid emotional appeals when seeking action from the audience. D. use evidence that is already familiar to the audience. E. present evidence in specific rather than general terms.