How does a personality symbol impact a brand?
What will be an ideal response?
A personality symbol is a character that represents the product and with whom the consumer can relate; the personality symbol helps a consumer connect with the product.
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Which of the following groups is likely to lose as a result of unanticipated inflation?
A. Borrowers who have loans at fixed interest rates. B. Fixed-income groups. C. Workers under multi-year contracts with COLAs. D. Mortgage lenders who make adjustable-rate mortgages. E. All of the above would lose.
Janet is a marketing manager with a Injoos, a company that manufactures packaged fruit juices
Knowing that there exist several other companies in the market that offer similar products, Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations