What is the central conflict companies’ face when they hire you YouTube stars to help promote their brand. Provide an example.

What will be an ideal response?

YouTube stars are often excellent at attracting attention to their videos with a young and hip image. But while these creators are rewarded for attracting attention, they don’t necessarily do it in appropriate ways or know how to responsibly handle the attention once they receive it. Some examples could include Logan Paul and some of his videos that included inappropriate content. In one video, he carried on a bit of a conversation with a suicide victim’s body that was hanging from a tree in Japan. Felix Kjellberg, also known as PewDiePie, got into similar hot water when he produced videos that were accused of being anti-Semitic.