________ includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers
A) Buyer behavior
B) Economic behavior
C) Organizational behavior
D) Ethical behavior
E) Advertising creativity
A
Business
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Which type of control considers results with respect to the stated marketing plan or program?
A) observational B) operational C) managerial D) strategic E) implementation
Business
The EVA measure has the benefit of being conceptually simple, applicable to business units (in addition to the firm as a whole), but is UNCORRELATED with stock price performance
Indicate whether the statement is true or false
Business