Which of the following tests is most likely to be used for pretesting television commercials?

When The Home Depot introduced its Expo Design retailing concept, it spent several billion dollars on advertising and other promotions and successfully boosted its market share. As an advertising consultant, what would you advise The Home Depot to do?

a. shift the budget dollars from advertising to sales promotion and personal selling due to a change in the product life-cycle stage b. focus on maintaining market share and spend proportionately less on advertising because additional expenditures would reap diminishing benefits c. maintain the current advertising budget and continue to focus on brand awareness and market share gains d. slowly increase the amount spent on advertising and promotion to offset competitive advertisements

If the assumptions of regression have been met, errors plotted against the independent variable will typically show patterns

Indicate whether the statement is true or false