Why does the textbook claim that personal locus may be the most important factor influencing our baseline?

a. It reflects the factors of developmental maturity, cognitive abilities, knowledge structures, sociological factors, and lifestyle.
b. It determines media exposure habits.
c. It activates the power of other factors.
d. All of the above

d. All of the above

Communication & Mass Media

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This muckraker’s EPIC campaign has been called one of the first modern political campaigns in U.S. history:

a) Lincoln Steffens; b) David Graham Phillips; c) Upton Sinclair; d) Grover Cleveland; e) Theodore Roosevelt

Communication & Mass Media

Maurice is a high-school science teacher. Whenever she begins her class, she says to her students, "Close your books. Keep your personal stuff inside your bag. Sit upright. Face the board." In this scenario, Maurice is involved in:

a. making her students physically ready to listen. b. identifying the main topic of discussion. c. observing students’ nonverbal cues. d. empathizing with her students.

Communication & Mass Media