Prescriptive marketing models can be used to identify any of the following except:
a. RFM segments that should be reached because they are most profitable.
b. RFM segments that are not worthy of pursuing because they are unprofitable.
c. RFM segments that are not worthy of pursuing due to budget constraints.
d. All of the above
B
Business
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In terms of advertising allocation, a pulsating schedule is best for products that have:
A) steady sales throughout the year B) peak seasons but do sell throughout the entire year C) peak seasons at certain times in the year and are not purchased at all during other times of the year D) a high level of fluctuating demand
Business
The product-line length can be obtained by averaging the number of variants within the brand groups
Indicate whether the statement is true or false
Business