The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing

Activiation costs are typically included within most sponsorship contracts between a brand and a sport team or event.

a. true b. false

Since the 1980s and 1990s, segmentation in global financial markets has been reduced

As a result of this, the correlation among securities markets has increased, thereby reducing, but not eliminating, the benefits of international portfolio diversification. Indicate whether the statement is true or false.