All of the following are typical sources of internal secondary data EXCEPT:

The ________ used by companies divides the innovation process into stages, with a checkpoint at the end of each stage

A) reverse assumption analysis technique B) skunkworks system C) stage-gate system D) spiral development process E) new-product department technique

________ is the degree to which a customer will select a particular brand when a purchase from the product category is being considered

A) Customer satisfaction B) Product championship C) Customer lifetime value D) Customer loyalty E) Customer perceived value