If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________

According to the equity principle, __________.

Fill in the blank(s) with the appropriate word(s).

If the Advertising Self-Regulatory Council (ASRC) rules against an advertiser, it will issue an order that will be very similar to a:

A) consent order of the Federal Trade Commission B) cease and desist order of the Federal Trade Commission C) corrective advertising order of the Federal Trade Commission D) judgment of the U.S. Court of Appeals