The process where all the involved areas—R&D, marketing, engineering, production, and even suppliers—work together rather than sequentially during a product's development is called _____
a. simultaneous product development
b. test marketing
c. simulated market testing
d. choice modelling
ANSWER: a
The product development process works best when all the involved areas (R&D, marketing, engineering, production, and even suppliers) work together rather than sequentially, a process called simultaneous product development. It is a team-oriented approach to new-product development.
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