Explain the common problems that international marketing researchers encounter

What will be an ideal response?

International researchers deal with less homogeneous markets. The markets often vary greatly in their levels of economic development, cultures and customers, and buying patterns. Good secondary data are difficult to find in many foreign markets. Because of the scarcity of good secondary data, international researchers often must collect their own primary data. In addition, choosing representative samples and finding methods of contacting participants can be a formidable task. Cultural and language differences can present obstacles in interpreting the data and drawing realistic conclusions. Consumers' attitudes in other countries may hinder the process of collection.