Explain briefly how organizations view a social media information system (SMIS)
What will be an ideal response?
Many companies are still unsure how to use social media (SM). Organizations know SM is popular and can be strategically beneficial, but they're not quite sure how to use it in a way that facilitates their existing competitive strategy. Competitive strategies can focus on being the cost leader or on differentiating one's products from one's competition. An organization can then employ this strategy across an entire industry, or it can focus on a particular segment within that industry. Depending on an organization's strategy, it will use different SM platforms in different ways. The key is the premeditated alignment of the social media information system (SMIS) with the organization's chosen strategy.
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Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car. These PICs give the company the ability to engage in customized marketing
Chrysler is using internal secondary data in its database marketing efforts. Indicate whether the statement is true or false
What is the goal of feedback?
A. To improve future performance B. To keep the lines of communication open C. To ensure employees understand the effects of behaviors D. To improve communication between supervisors and employees