In the "Yuengling Brings Lord Chesterfield Back to Life" case, the agency creative team found its inspiration in the label found on the beer bottle

Leah walked to the podium, wrapped a large black scarf around her head, neck, and shoulders, then asked the audience:

"How would you feel if someone looking like this got on a plane with you?" What introductory device was Leah using? A) establishing her credibility B) asking a rhetorical question C) opening with a startling fact D) using a personal reference

Juanita is attempting to sway conference attendees that the use of animals to test cosmetics is unethical. Her persuasive speech type is to

a. actuate. b. convince. c. stimulate. d. arouse.