Media journalist Ken Auletta writes that television has been undergoing an “earthquake in slow motion.” In a brief essay, explain what Auletta means by that, what initially caused the “earthquake,” and what keeps it going today.

What will be an ideal response?

Auletta is talking about the gradual loss of network television viewers in the late 1980s and early 1990s to cable, satellite, and home video and how the networks largely ignored it as it happened. The earthquake is starting up again now with new digital alternatives to broadcast television.

Communication & Mass Media

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When a poll is taken makes little difference in the results because opinions rarely change

Indicate whether this statement is true or false.

Communication & Mass Media

In American culture, most special occasion presentations have specific standards and levels of formality. If you are unsure about the type of clothing to wear, it is generally better to be

a. slightly overdressed so as not to offend anyone in the audience. b. comfortable and casual so that you won't stand out. c. wearing cool colors such as blue or gray. d. absent than to attend the gathering in the wrong attire.

Communication & Mass Media