Which of the following statements is ethically questionable?
a. Effective communication should reflect personal values and company standards of ethical conduct.
b. Managers should be certain to distinguish their opinions from facts.
c. Unpleasant ideas should be stated as tactfully as possible to preserve self-esteem of the reader.
d. Facts can be exaggerated as long as the purpose of the message reflects the reader's best interest.
D
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An example of syndicated data is Marketing Evaluations Inc.'s Q Scores® services
Indicate whether the statement is true or false
What is the purpose of providing a legend with a visual aid?
A) A short description is provided that identifies the content of the visual. B) An additional discussion of the visuals content is included. C) A short description of the purpose of the visual is included. D) An explanation of various colors and symbols is provided. E) An explanation of the significance of the visual is provided.