Describe the two broad areas of critical responsibility held by the PR practitioner as they provide the strategic link between an organization and key stakeholders.
What will be an ideal response?
PR practitioners have an obligation to function ethically and an opportunity to serve as ethics counsel to an organization.
Communication & Mass Media
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What makes interpersonal communication irreversible?
What will be an ideal response?
Communication & Mass Media
Organizations such as PRSA and IABC have sought to promote professionalism in public relations by
A) supporting government licensing of public relations B) establishing voluntary accreditation programs C) demanding an increase in practitioner minimum salaries D) requiring minimum competency tests for new practitioners E) filing lawsuits against unethical practitioners
Communication & Mass Media