Maria Womack works for a bank in Michigan and is dissatisfied with the way her manager treats her. She is planning to quit her job and find a new position with another competitor bank. Her action represents the ________ response
A) exit
B) voice
C) loyalty
D) neglect
E) acceptance
A
Explanation: A) The exit response, according to the exit-voice-loyalty-neglect framework, directs behavior toward leaving the organization, including looking for a new position as well as resigning.
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Webmax Inc produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget
What sort of orientation does Webmax have toward the marketplace? A) production orientation B) product orientation C) selling orientation D) marketing orientation E) holistic marketing orientation
Regarding companies operating across the globe, which of the following is true?
A) They do not make any statements regarding global responsibility. B) They can apply one marketing approach to all countries. C) All of the most powerful brands come from U.S. companies. D) They represent their home countries abroad, for better or for worse.