Many people who do not develop into strong leaders, do not have good interpersonal skills -- instead they focus on performing or surviving on a day-to-day basis.

Recommendations in a marketing research report amount to:

A) suggestions on how to proceed, based upon the conclusions B) guidelines on how to proceed, based upon the conclusions C) suggestions on how to proceed, based upon the limitations D) guidelines on how to proceed, based upon the limitations E) viewing the future and should always be avoided

Of all the consumers who may be dissatisfied with a product or service, research indicates that about ________ will complain

A) 4% B) 20% C) 35% D) 60%