Advertising tracking research can measure both unaided and aided brand awareness as well as brand recognition

What is the market for corporate control?

a. The pool of prospects who are qualified to become CEO b. An external governance mechanism that is active when a firm's internal governance mechanisms fail c. A term that describes the power that purchasers have when buying shares of stocks d. A set of mechanisms used to manage the relationships among stakeholders and to determine and control the strategic direction and performance of organizations

Which of the following accounts normally has a credit balance?

a. cash b. accounts receivable c. service revenue d. dividends