At Price & Wallace Inc, a pharmaceuticals company, members of the sales force and marketing department tend to have disagreements when things go wrong with a customer
The marketers blame the salespeople for poorly executing their strategies, while the salespeople blame the marketers for being out of touch with customers. Which of the following steps should upper management at Price & Wallace take to help bring the sales and marketing functions closer together?
A) establish a customer sales force structure and make sure that sales quotas are easily achievable
B) establish a complex sales force structure
C) emphasize traditional methods of selling
D) adopt a sales force automation system and implement team selling
E) appoint a high-level marketing executive to oversee both marketing and sales
E
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Which of the following is most likely to signal negative information concerning a company
A) Share repurchase B) Decrease in quarterly dividend rate C) 2 for 1 Stock split
The days' sales in receivables for Barker Sales is 35. The days' sales in receivables for Xanadu Company is 25. This suggests that Xanadu is having greater difficulty than Barker is in collecting its accounts receivable
Indicate whether the statement is true or false