The most important information dissemination tool for HR is the employee handbook

John is a part of the marketing team in his company. There is a conflict between the finance team and the marketing team of the company on the issue of market segmentation. While the finance team is arguing for a standardized approach toward market segmentation, John and his team members feel that it is more important to understand customer requirements on an individual basis for greater customer satisfaction. Which of these terms best describes the approach adopted by John's team?

A. normalization B. homogenization C. standardization D. integration E. customization

Usually, Casey is very friendly with customers. Last week, however, she had a bad day, and lost her temper with a customer in front of her supervisor. If her supervisor rates her poorly on customer service, that supervisor may be making which type of error?

A) leniency B) severity C) recency D) primacy