The customer relationship management process enables companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The customer relationship management (CRM) process enables companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain. It includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments.
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