Ida Tarbell and Upton Sinclair were among early pioneers in the field of public relations

Jackson is developing the classroom training program for her new company. He knows classroom training has all of the following advantages EXCEPT

A. Each trainee receives a standard briefing B. Group training reduces executive time involved in formal training C. Classrooms permit the use of audiovisual materials D. Classrooms provide the opportunity for interaction E. Learning by doing

Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

A) Procter & Gamble B) Colgate C) Kao D) Unilever E) Seagram