As your textbook explains, whenever you give a persuasive speech on a question of value, you need to

A. conclude your speech by urging the audience to take immediate action.
B. justify your value judgment against a set of standards or criteria.
C. organize the speech according to Monroe's motivated sequence.
D. deal with all three basic issues of need, plan, and practicality.
E. concentrate on convincing listeners who already share your view.

Answer: B