Consumer attitudes are an interesting way to segment a market. What are the five different consumer attitudes about a product that can be found in the market?
What will be an ideal response?
The five attitude groups are: (1 ) enthusiastic, (2 ) positive, (3 ) indifferent, (4 ) negative, and (5 ) hostile.
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Which of the following is a difference between vertical conflict and horizontal conflict?
a. Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level. b. Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy. c. Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler. d. Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
One of the resources for victims of housing discrimination is HUD.
a. true b. false