William S. Paley, the first president of the CBS network, saw radio as which of the following?
A. an exciting new medium that should not be polluted by commercial advertising
B. a novelty that people would soon tire of
C. an excellent tool for advertising products and services
D. a powerful communication tool that should be controlled by the U.S. Navy
C. an excellent tool for advertising products and services
You might also like to view...
If one is measuring deception, one criterion for this concept is that the speaker must know the statement to be false (a quality the deception must have). This is a(n)
a. Criterial attribute b. Excluding attribute c. Irrelevant attribute d. Construct
A person who exhibits a ______ will pay close attention to other peoples’ communication in an effort to figure out others’ points of view.
A. behavioral uncertainty B. conventional MDL C. positive communicator reward valence D. rhetorical MDL