Which of the following statements is NOT true of a market economy?
A) The pricing of goods is determined by what sellers wish to charge and buyers wish to pay.
B) The system encourages private ownership of resources.
C) The individual makes his or her own economic decisions.
D) The government may supply some goods or services.
E) The economy is defined by a freedom of choice for both buyers and sellers.
D
Explanation: D) In a free market economy, the government does not intervene in the production of goods or services. Most modern economies, including that of the United States, are mixed economies of privately owned businesses and some government control of social services.
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Which of the following is NOT an advantage of using focus groups in marketing research?
A) The richness of the comments, which come from real customers, makes this technique highly useful. B) Focus groups are easy to moderate. C) The comments of one person in a focus group can trigger unexpected reactions from others. D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights. E) Ideas are more likely to arise out of the blue.
________ research involves observing customers in a natural context on the Internet
A) Causal B) Netnography C) Survey D) Ethnographic E) Geomarketing