Briefly explain three of the four strategies for using fear appeals effectively in a speech

What will be an ideal response?

First, the fear appeal is most effective if the speaker shows its potential for affecting the
loved ones of the audience, as opposed to personal impact. Second, the fear appeal is
most effective if the audience has respect for the speaker: this implies attention ought to
be paid to one?s credibility. Third, the fear appeal is most effective if the audience
believes the threat is real; hence the speaker needs to demonstrate the likelihood of the
threat taking place, perhaps by describing illustrations of real people being affected by
it. Fourth, increasing the intensity of the fear appeal increases the likelihood the fear
appeal will be effective, particularly if the listener can take the action recommended by
that speaker.