Which of the following is usually the most important consideration (from a network executive's point of view) in selecting a prime-time series? (Only a few of the important considerations are included here.)

a. appeal of the talent
b. compatibility with returning shows
c. the type of program
d. availability of an appropriate time period
e. reputation of the show's writers and producer

c

Communication & Mass Media

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Refers to the use of both qualitative methods, and quantitative methods to fully understand the nature of a research problem

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

American television programs that cross cultural and linguistic frontiers are successful because they appeal to basic human values.

Answer the following statement true (T) or false (F)

Communication & Mass Media