Which of the following is true of the net marketing contribution of a firm?
A) It sets a benchmark to gauge improving or deteriorating marketing profitability.
B) General and administrative expenses are included to assess the net marketing contribution.
C) It is an internal in-process financial metric.
D) It is equal to the revenues of the firm.
E) It includes all operating expenses.
A
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The following information is from the records of Armadillo Camera Shop
Accounts receivable, December 31, 2017 $81,000 (debit) Net credit sales for 2017 163,000 Accounts written off as uncollectible during 2017 16,000 Cash sales during 2017 45,000 The company uses the direct write-off method for bad debts. What is the amount of bad debts expense? A) $81,000 B) $45,000 C) $66,000 D) $16,000
An examination of visible customer actions including making store visits and purchases is called:
A) respondent behavior evaluation B) pre-testing C) message evaluation D) message synthesis