In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research

What will be an ideal response?

The survey method of obtaining information is based on questioning respondents. Surveys are used when the research involves sampling a large number of people and asking them a series of questions. Surveys may be conducted in person, by telephone, through a mailed questionnaire, or electronically via the computer.
a. The advantages of the survey method include ease, reliability, and simplicity. Questionnaires are relatively easy to administer. Using fixed-response questions reduces variability in the results that may be caused by differences in interviewers, and enhances reliability of the responses. It also simplifies coding, analysis, and interpretation of data.
b. Disadvantages of the survey method are that respondents may be unable or unwilling to provide the desired information. Also, structured data collection involving a questionnaire with fixed-response choices may result in loss of validity for certain types of data, such as beliefs and feelings. Finally, properly wording questions is not easy.